Complimentary access to Forrester's latest loyalty platforms landscape report, featuring AI as the top disruptor in loyalty strategy.
AI Is Redefining Loyalty…and the Stakes Have Never Been Higher
In a market defined by constant change and rising consumer expectations, building lasting, authentic relationships is more critical – and more complex – than ever. Today's consumers expect more than transactional rewards. They want relevance, immediacy, and experiences that reflect their needs in the moment.
Meeting these expectations demands a new level of agility – one that AI now enables through predictive modeling, real-time targeting, and offer optimization. In The Loyalty Platforms Landscape Q3 2025 Report, Forrester names AI the top disruptor – not just a passing trend, but a powerful catalyst reshaping how loyalty is defined, delivered, and earned.
In the report, you'll find:
- How AI is redefining loyalty through real-time personalization
- The trends transforming today's loyalty platform landscape
- The core and extended use cases brands expect modern platforms to support
Whether you're selecting your first loyalty platform or reevaluating an existing one, this report offers the clarity and context you need to align your loyalty strategy with where the market is headed. Use it as both a practical guide for action and a challenge to rethink what loyalty can truly become.
"At its best, AI becomes the connective tissue between functional engagement and emotional loyalty. It helps brands consistently deliver experiences that feel intuitive, timely, and valuable…which helps deepen relationships over time."
As loyalty expands from a programmatic function to a brand-defining strategy, the ability to personalize at scale becomes not just a differentiator, but a requirement. Access the full report to learn how loyalty is evolving – and how your brand can stay ahead.
Access the Report
Disclaimer: Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.
About Exchange Solutions
Exchange Solutions is a personalized loyalty solutions provider that helps brands build deeper, more profitable relationships with their customers through AI-powered loyalty platforms and personalized offers. With over 20 years of experience, we transform loyalty programs from cost centers into profit drivers for retailers across North America.
